In which countries do you operate?
We’ll run lead generation and cold email campaigns in any country where we are allowed to do so legally.
For instance, if we run a campaign in the US we’ll make sure to comply with the CAN-SPAM act. In Canada, there is the CASL act, and in Europe, there are GDPR laws.
With all the above-mentioned laws we’ll ensure full compliance. The same goes for any laws specific to the country where you want us to run your campaign.
Do you always get positive lead responses?
We always get positive responses. In fact, we are so positive that we provide a commitment guarantee that we’ll give you a 10% minimum positive response rate or we’ll keep adding more leads and sending more emails until we achieve our 10% or more positive response target.
The reason for our confidence is because we’ve done this before and because we evaluate campaign criteria very carefully so we can be very sure that we are able to deliver results.
How many leads typically respond positively?
This is a very difficult question to answer because every campaign is different.
That being said, we always strive to get you at least a 10%+ response rate. So if your package includes 350 leads we’ll strive to get you at least 35 leads that responded to your call-to-action.
Of course, our success rate for your campaign could be a lot higher but the above is our baseline.
What lead data points do you provide?
This depends on your plan and the relevancy to your campaign. We always provide at least the following:
3. Company Name
5. Email address
Additional data depends on your needs and can be:
6. Phone Number
8. Annual Revenue
9. Number of Employees
10. The software they use (if relevant to your campaign)
How soon after payment do you get started?
We start with campaign setup directly after payment confirmation. Step 1 will be for you to complete an onboarding form where you’ll provide more information on your offer, target audience, demographics, etc. You’ll be directed to this page following payment.
When do you deliver all my leads?
You’ll receive a complete list of your leads at the end of each month. All positive responses are immediately sent your way.
Can I pause or cancel a lead campaign?
Yes. However, please take note of the following:
Pausing Campaigns: Simply let us know that you want your campaign paused and we’ll take care of the rest. We’ll keep your account data as is and when you’re ready to resume your campaign we simply activate it again.
Campaign Cancellation: We have a 10% minimum positive response rate guarantee BUT we require a 3-month commitment from you to allow us enough time to get your campaign set up to the point where it reaches optimal performance.
Even though you’ll pay monthly, we ask for the 3-month commitment so that we have time to gather your leads, prepare technical compliance with your email domain, and because we have to start all new campaigns with a conservative number of outgoing emails which is then scaled over the coming weeks.
So, please keep in mind that if you cancel a campaign before the end of 3 months that there is a very real chance that we would not have been able to deliver on our commitment for a 10%+ positive response rate.
If money is an issue and the reason for your cancellation you might want to consider pausing your campaign which will halt your payments as well.
Are you CAN-SPAM Compliant?
We are 100% CAN-SPAM Complaint. We wouldn’t have a business if we weren’t.
In short, we abide by the following:
1. We clearly identify the intent of every email, in the Subject Line & in the content of the email.
2. We clearly identify who the email is from.
3. We personalize every email to the individual email recipient.
4. Emails include a PO Box or Physical Address.
5. We provide an opt-out mechanism and abide by it when requested.
In addition to this, we only send emails to leads whose information is publicly available. We also do not send emails to info@, support@, etc. since those emails are not personal identifiers, meaning we email individuals and not departments.
How do I know if this will work for us?
If you run a company that sells to businesses (B2B) then cold email can absolutely work for you.
Companies speak to each other every day. They collaborate and partner every day. If your company does any of this in order to generate new business then what we do will be an extension to those activities.
We take a part of what any successful business does anyway and manage it for you, plus we add specialized knowledge about how this process can best achieve success for you.
The other part of this answer lies with you.
How effective are your sales funnel? How effective is your Sales Team in closing warm leads? Is your product or service validated? Is it something people want? If you are confident in what you do and how you sell we’ll be confident with you and help you scale your business.
Lastly, it is important to mention that if we feel that we are unable to adequately help you achieve results we’ll be open about it and suggest fixes or alternatives.
What happens after purchase? Step 1, etc?
You can pay directly for the plan you want or you can contact us or book a call and we’ll answer any questions you have.
After payment, you’ll help us learn a little more about your ideal lead requirements and the goals you wish to achieve.
Using the information you provided we are able to start building your campaign. Get ready for those hot leads!
You are always kept up to date on the latest. We also provide you with complete campaign analytics (emails sent, open rate, reply rate, etc.).
What if I want my money back?
Due to the setup cost involved in generating new leads, purchasing your email domain, setting up hosting, creating your landing page, purchasing a unique IP, etc. we do not provide for a money-back guarantee.
We do however provide an ongoing commitment guarantee that ensures that we get a 10%+ minimum positive response rate for any campaigns over a 3 month period. This simply means that campaign failure is impossible.
You are also able to pause campaigns if you wish which will effectively pause your payments as well but it will allow for immediate resumption of your campaign at any point in the future if that is something you wish to do.
The above being said; if you paid us for a campaign and we determine that we would be unable to achieve adequate results for you, we will notify you of this and if your campaign can’t be tweaked into one that will work, we will happily refund the payment you provided.
Do you verify lead email addresses?
Absolutely. This is paramount to a successful campaign. Here is what we consider when looking at email addresses.
Valid Format – Emails are checked for being in a valid format and failed if invalid.
Disposables – Emails are checked against our list of disposable email hosts and failed if found.
Role Accounts – Emails are checked to be a role account and failed if found.
Blacklists – Emails are checked against your blacklists and failed if found.
Domain exists – Emails domains are checked to be an active hosted domain and failed if not found.
MX Server Exists – Emails are checked to have a valid MX server in their DNS and failed if not found.
SMTP Test – If none of the previous tests were able to fail the email address it will finally be deep cleaned, at which point we actually check with the addresses MX server that the mailbox exists and is currently able to receive email.
Which email address do yo use in my campaign?
We set you up with a new domain that closely matches your current company domain. We’ll use an email address from this domain. The email format should be john@ if John is the person at your company that is the one most likely to actually talk to this lead later for closing.
How often are we updated on campaign progress?
You’ll be provided with access to campaign analytics to ensure you’re always updated on what’s happening in your campaign.